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About us

Hello there!

We are Hemangini and Rajendra Babla. We are passionate about helping children learn, grow into their full potential and develop a love for reading that will stay with them for the rest of their lives. We have been in the education space for over 40 years; teaching children, parents and teachers; helping schools design their curriculum; and growing ourselves along the way. We started Spellbound Kids Bookstore over 15 years ago, because we imagined a different kind of bookstore - one that was more focused on helping parents and teachers learn how to get the most out of their children, using the most powerful tool in the world - the book.

Over the last decade and a half, we have travelled the globe in search of the most interesting, interactive and impactful books we could find. From early readers to reference books, from phonics to flash cards, from activity to arts - and everything in between. We have curated a vast collection of products ideal for children from birth to young adults. Our entire range of more than 4500 titles is imported from the United Kingdom, United States and Australia.

We are also exclusive distributors of Letterland UK, a family-owned independent publisher with an amazingly effective phonics program to teach children reading, writing and spelling, using a story-based approach. In 1968, Lyn Wendon created Letterland while working as a special needs teacher in primary schools and simultaneously raising three small children. Over 50 years after the creation of the original Letterland characters, Lyn is a consultant to the business and plays an active part in making Letterland the worldwide success it is today.

We know you will love our books, not just because of the thousands of happy customers we have had, but because we have used our books ourselves, on our children and their children - and they all love it!